Volume XI, Network Intelligence Studies
Issue 22

Parental perceptions of toys and games marketing

Camelia COJAN
 

Games and toys play a significant role in children's consumer socialization, shaping their understanding of societal norms through play. Advertisements by businesses often convey specific values to promote and sell these items. Parents, as key influencers, impact their children's behaviour by making purchasing decisions and monitoring advertising's influence. This research investigates parents' perceptions of toy and game marketing through in-depth interviews with 20 participants. Findings revealed that parents recognize the importance of games and toys in their children's development and evaluate products based on their values and children's desires. However, the study also identifies parents' limited media literacy skills and susceptibility to promotional tactics. The impact of values promoted by toy businesses on children raises ethical concerns and calls for marketing regulations. Understanding these dynamics is critical for safeguarding children's well-being and balanced development in the consumer world.

  • Citation: Cojan, C. (2023). Parental perceptions of toys and games marketing. Network Intelligence Studies, Year (volume) XI, Issue (22), 95-102.
  • Published on: 6 September 2023
  • Keywords: psychological ownership; smart workspaces; control over workspace; employee satisfaction;
  • Pages: 95-102
  • Received: 1 August 2023
  • Final revision and acceptance: 5 September 2023
Volume XI, Network Intelligence Studies
Issue 22

Efficiency of nursing-homes in Israel: A comparison between private, non-profit and governmental nursing-homes

Jaudat KHALAILY
 

This article explores the satisfaction of elderlies from their nursing home (NH), while examining how the type of the NH (private, governmental, or associational) and the funding of an elderly (private or public) affects the efficiency of NHs and consequently its impact on elderlies' satisfaction from their NHs. The research confirms that governmental nursing homes are less efficient, and consequently elderlies feel less satisfied from their care than private and associational ones. Another explanation for the high satisfaction from the private and associational nursing homes is that elderlies in an NH prefer to receive large rooms, good quality food, and quick response from the nursing home staff. These services are less available in governmental nursing homes, where the ratio of elderlies to one staff is higher than in non-profit and private NHs. The rate of satisfaction regarding the associational nursing homes are found in the middle between the other two. These associational nursing homes scored higher on satisfaction than the governmental, but less than the private ones.

  • Citation: Khalaily J. (2023). Efficiency of nursing-homes in Israel: A comparison between private, non-profit and governmental nursing-homes. Network Intelligence Studies, Year (volume) XI, Issue (22), 103-118.
  • Published on: 30 September 2023
  • Keywords: nursing homes; satisfaction; types of nursing homes; funding for nursing homes; management of nursing homes in Israel; Covid-19;
  • Pages: 103-118
  • Received: 30 August 2023
  • Final revision and acceptance: 25 September 2023
Volume XI, Network Intelligence Studies
Issue 22

An economic approach of assessing the performance of ANN – based models in predicting energy comsumption: a study case on Romania

Delia BĂLĂCIAN,Denisa Maria MELIAN, Stelian STANCU
 

The increasing demand for energy is part of the challenges facing the transformation of the energy sector today. The transition to new ecologically sustainable energy sources is a priority of the European Union and therefore of Romania, a member state with diverse energy sources. A prediction of energy demand and possible peaks would be very useful in the future energy landscape, both for domestic and industrial consumers. In this paper, we compare the use of two artificial neural network architectures for building predictive models, namely the Long-Short Term Memory architecture and the Gated Recurrent Unit one. The analysis includes the comparison between the best performing models in terms of the optimization algorithm and the weight distribution method used. The purpose of this work is to assess their performance in predicting the national energy consumption of Romania by using publicly available data for training and testing the models.

  • Citation: : Bălăcian D., Melian D. M., Stancu S. (2023). An economic approach of assessing the performance of ANN – based models in predicting energy comsumption: a study case on Romania. Network Intelligence Studies, Year (volume) XI, Issue (22), 119-135.
  • Published on: 23 October 2023
  • Keywords: Artificial Neural Networks (ANN); energy consumption; prediction; Romania;
  • Pages: 119-135
  • Received: 28 September 2023
  • Final revision and acceptance: 22 October 2023
Volume XI, Network Intelligence Studies
Issue 22

Panel estimating exports and imports of the automotive industry on economic growth: evidence of Austria, Hungary, and Romania

Adrian Szilard NAGY, Fitty Valdi ARIE
 

The emerging automotive sector in Europe is again a concern after the COVID-19 pandemic storm. The automotive industry is essential to increasing revenue for a country and influencing an open economy. Even so, there are several manufacturers whose supply and demand for raw materials, costs, and employees are critical to the business activities of this sector. The objective of this study is to analyze the effect of exports and imports in the automotive industry on economic growth. The technical analysis used in this study is multiple regression to see the effect of the independent variables, exports, and imports, has on GDP as the dependent variable using panel data for 2017-2021. The data used is secondary, with the research object being Austria, Hungary, and Romania, countries in emerging markets in the European automotive sector. Findings regarding of the multiple-regression model, f-test and t-test show that the Austrian, Hungarian, and Romanian automotive industries significantly influence overall GDP, even though there are demands in the era of energy sustainability which is a significant concern for the government in creating an energy-efficient automotive industry.

  • Citation: Nagy A. S., Arie F. V. (2023). Panel estimating exports and imports of the automotive industry on economic growth: evidence of Austria, Hungary, and Romania. Network Intelligence Studies, Year (volume) XI, Issue (22), 137-146.
  • Published on: 2 November 2023
  • Keywords: export; import; GDP; automotive sector;
  • Pages: 137-146
  • Received: 11 July 2023
  • Final revision and acceptance:1 November 2023
Volume XI, Network Intelligence Studies
Issue 22

Generations, ideology and intersectionality in “Floarea de foc” [“Flower of Fire”] magazine

Carmen CIORNEA
 

The present work aims to explore the potential of the generational operator to reform the history of the written press in interwar Romania, taking as a starting point the magazine Floarea de foc [Flower of Fire], published under the direction of the director Sandu Tudor, with great interruptions, in the period 1932-1936. More precisely, we will analyze how Sandu Tudor and the collaborators of his publication, prominent members of the young interwar generation, use this as a biographical and methodological notion. Our goal is to answer the following questions: How important was the dynamic of generations in the cultural and ideological space for Sandu Tudor and what kind of narrative did this dynamic generate in his magazine Floarea de foc [Flower of Fire]? How did Sandu Tudor and the collaborators of his magazine relate to their own generation of critics, poets and prose writers? What is the place and role of the generation as a critical narrative tool in the texts published in Floarea de foc [Flower of Fire], compared to other Romanian literary publications? And in general, what alternative scenarios of the history of the written press in interwar Romania could be discovered through a correlation of the intrinsic data collected, mainly, from the discourse analysis of the articles in the interwar press (on a semantic, syntactic, narrative level), with the information extrinsic (ideology, sociogram, social fields) provided, for the most part, from the investigation of the documents drawn up by the Security Service, found today in the files of the CNSAS Archive?

  • Citation: Ciornea C. (2023). Generations, ideology and intersectionality in “Floarea de foc” [“Flower of Fire”] magazine. Network Intelligence Studies, Year (volume) XI, Issue (22), 147-157.
  • Published on: 10 November 2023
  • Keywords: ideologizing identities; the interwar young generation; the "Floarea de foc" [“Flower of fire”] magazine; Sandu Tudor; the interwar press;
  • Pages: 137-146
  • Received: 06 October 2023
  • Final revision and acceptance:08 November 2023