The role of talent management is becoming more and more important not only in Hungary, but also in Europe and in the world. This is also shown by the literature on the subject and by the developed infrastructure. The identification and care of talents begins in childhood and can be continued in tertiary education. In Hungary there are more and more talent care programs in our tertiary education, which enable students to work on their talents. We need to encourage talent management so that hidden talents can also become visible. There is a necessity in higher education for programs led by mentors who can identify and take care of the promising talents so that after finishing their education these students can fit in the labour market.
- Type: Review Article
- Published on: 5th May, 2019
- Keywords: Talent; Gifted education; Higher education; Gifted and talented programmes
- Pages: 7-12
- Received: 24th February, 2018
- Final revision and acceptance: 1st May, 2019
In recent years, the successful performance of small and medium enterprises has played an important role in terms of economic prosperity, employment and wellbeing of the society. This research paper studies the position of small and medium sized enterprises in the economy of Azerbaijan. The research aims to compare and analyze certain indicators of small and medium sized businesses in the country while contrasting the statistical data with the “Strategic Road Map on Production of Consumer Goods at Small and Medium Entrepreneurship Level in the Republic of Azerbaijan 2016”. Subsequently, the impact and effectiveness of the program is evaluated regarding the results of three years in a row.
- Type: Review Article
- Published on: 5th May, 2019
- Keywords: Entrepreneurship in Azerbaijan; Small and medium enterprise; Economic development
- Pages: 13-20
- Received: 30th March, 2019
- Final revision and acceptance: 1st May, 2019
There has been an emerging trend of utilizing Artificial Intelligence (AI) technologies within the business environment throughout the last two decades. This paper presents the position of the Human Resources recruitment and selection, an aspect of HR management, regarding incorporating AI solutions. The paper addresses the following questions: To what extent will humans use AI to hire humans? To what extent and how will AI affect recruiters’ jobs? What are organizations’ and HR managers’ roles in this transformation? To this end, a set of literature and proposed models as well as examples of most commonly used temporary artificial intelligence solutions for the acquisition of Human resources have been reviewed to analyze and understand the previous contribution. It has been concluded that AI provides promising solutions for recruiters to optimize talent acquisition by taking over time-consuming repetitive tasks such as sourcing and screening applicants, to improve the quality of the hiring process and neutralize human biases. Augmented intelligence will be used widely and increasingly to produce better and more effective results; as a result, routine administrative jobs will be replaced by smart AI technologies and will gradually disappear.
- Type: Review Article
- Published on: 5th May, 2019
- Keywords: Artificial Intelligence; Recruitment and Selection; Human Resources Information systems
- Pages: 21-30
- Received: 1st April, 2019
- Final revision and acceptance: 1st May, 2019
THE EFFECT OF CHANGES IN PRODUCTIVITY ON THE DEVELOPMENT OF LOGISTICS SERVICES IN EUROPEAN COUNTRIES
The development and international competitiveness of Hungary's international relations depend on several factors. Nowadays, new production technologies have accelerated the ability of companies to produce. Thus, the delivery of goods in terms of tonnes per kilometre has also significantly increased. In recent years, instead of a labour-based economy, knowledge-based competitiveness has come to the fore. Some companies engage in intense international procurement but produce and sell on the local market, while other companies buy and produce in the country but sell on the international market. This study intends to analyse the data related to the transportation of goods and the strategic development of production networks for foreign and Hungarian companies. The main question is how the improvement in each country affects the national and international transport of production companies. This article focuses on the period 2010-2017. The goals are to see how fast production companies have changed in relation to Hungarian and international freight goods transport and how productivity has changed. There are several ways of transport: by water (rivers and sea) and land (road and rails). The analysis of relations used data from the Organization for Economic Cooperation and Development (OECD) from ten members of the European Union: Austria, Denmark, Estonia, Finland, France, Luxembourg, Hungary, Portugal, Sweden, and Slovakia.The relationships between the data were analysed using different descriptive statistical methods. The result of the research may have an impact on the development of international relations between production companies and the re-thinking of their production strategies.
- Type: Case Study
- Published on: 15th July, 2019
- Keywords: Road freight; Rail freight; River, sea freight; Productivity
- Pages: 31-41
- Received: 7th May, 2019
- Final revision and acceptance: 1st July, 2019
The purpose of this article is to analyze why there are very large differences in income per capita (or output per worker) across countries today and to examine whether countries with same characteristics will develop in the same time and will grow fast enough to reduce the income gap between themselves. The empirical study analyzes the income evolution of six countries over the period 1995-2016: Romania, Poland, Hungary, Croatia, Czech Republic and Bulgaria. Several models are estimated in order to test the „unconditional convergence” and „conditional convergence”. The second type of convergence is tested based on Solow model, which includes investments in physical capital and population growth (increased with technological growth and capital depreciation rate) and based on Augmented Solow model, which adds human capital.
- Type: Case Study
- Published on: 15th July, 2019
- Keywords: Basic Solow Model; Augmented Solow Model; Convergence; Steady state; Cross-country analysis
- Pages: 43-53
- Received: 5th July, 2019
- Final revision and acceptance: 14th July, 2019
The article is based on the European project E-Classes (Ref.no. 2017-1-RO01-KA202-037344), which is being developed within a partnership of eight educational and IT institutions from Bulgaria, Italy, Romania and Spain. The project aims at offering solutions to the new educational challenges in Europe; it provides science teachers and trainers with open educational resources (OER) which will enhance their professional, IT and pedagogical competences and facilitate their students’ transition from school to work. The article presents the E-Classes project: its methodology, objectives, target groups and outputs. It looks at the cooperation between students, schools and companies as considered within the partnership. The project partnership led to the creation of videos relying on interviews students had with employers and also issues students appreciated as revealing essential aspects of the job. The testimonials collected from teachers and students participating in a virtual meeting with teachers and students from Bulgaria give some insights into this work-based learning experience.
- Type: Case Study
- Published on: 15th July, 2019
- Keywords: Flipped learning; Science; E-classes; Cooperation between students; Schools and companies
- Pages: 55-59
- Received: 25th June, 2019
- Final revision and acceptance: 14th July, 2019
Data can be analysed by using a wide range of techniques. The present article focuses on the use of the basic approaches to statistics and econometrics (descriptive analysis, distribution analysis, logistic regression and tests for model validation) in order to establish a correlation between the individual returns of the securities and a macroeconomic factor. The novelty of the paper consists in designing well-defined steps according to objective criteria of the financial market when evaluating financial assets. Thus, a unifactorial model consisting of several data science techniques is used, which assumes that the profitability of any financial title is in a linear relationship with a macroeconomic variable.The study is based on Apple and market portfolio data series and the results show that there is a strong positive dependence between them.
- Type: Case Study
- Published on: 15th July, 2019
- Keywords: Statistics; Time series; Stationarity; Normality; Linearity test; Data Science
- Pages: 61-70
- Received: 27th June, 2019
- Final revision and acceptance: 14th July, 2019
Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This article analyses consumers’ perception of online advertising, based on by research carried out on a sample of 50 participants. This paper will outline trends in the advertising environment in Romania.
- Type: Case Study
- Published on: 15th July, 2019
- Keywords: Internet; Advertising; Marketing online; Online advertising;Online consumer behavior; Digital marketing
- Pages: 71-79
- Received: 29th June, 2019
- Final revision and acceptance: 14th July, 2019
At the national level, against the background of the transition from a socialist economy to a market economy, a series of divergences of theoretical and practical nature were generated in the whole spectrum of human resources, but also of the process of attracting, maintaining and developing them. Changing the vision of man and his role in the work process, but also increasing the interest in how he perceives the employer has determined an approach of specialists in the treated area by everything that means brand and its connection with the role of employer. Thus, this article deals with employer branding in the contemporary market economy, from a new perspective, namely the implementation of employer branding strategies based on national specificity. The methodology used is represented by a qualitative approach, based on the interview guide, applied to companies in Romania that use employer branding strategies, in order to identify the employer branding strategies used and the benefits they bring. The general benefits of using employer branding strategies have been on the quality of work, human involvement in this activity, in increasing the creative capacities of the employees and the interest to use time efficiently.
- Type: Original Research
- Published on: 24th December, 2019
- Keywords: Employer branding; Strategies; Transition; Benefits
- Pages: 89-94
- Received: 18th September, 2019
- Final revision and acceptance: 1st December, 2019
The analysis of the previous researches in the field indicates different results regarding the perception of the process of professional evaluation of the performances of the workers. This is why a broader investigation has been proposed of the way in which the employees give confidence to the management personnel and the way they perceive the periodic evaluations. The identification of the attitude of the employees regarding the correctness of the professional evaluations and the relation between it and the trust in their managers is the general objective of the research. For a scientific treatment of the specific objectives, the research approach requires the existence of a number of three stages: an initial, qualitative study, which aims to gather information on the social representation that the workers have about the process of evaluating human resources performance, such as identifying stereotypes, misconceptions that regular employees develop in relation to the process of evaluating human resources performance; a pilot study, aimed at choosing and adapting the research instruments that will be considered and their pre-testing to ensure the quality of the measurement; the actual research in which the instruments will be administered to a research group consisting of employees, but also of managers or representatives of the human resources departments belonging to the private and public system for collecting data in relation to the management of the human resources evaluation process within to each organization. The results of the statistical analysis as well as those of the qualitative analysis emphasize that the null hypothesis can be rejected, claiming that social stereotypes exert a statistically significant influence on the process of evaluating the professional performances of workers.
- Type: Original Research
- Published on: 24th December, 2019
- Keywords: Employees; Evaluation; Performance; Stereotypes; Organisation; Human capital
- Pages: 95-104
- Received: 26th September, 2019
- Final revision and acceptance: 1st December, 2019
This paper addresses the topic of dark patterns used in the design of various web products or services. Dark patterns are deceptive elements that are intentionally crafted to make the users do actions that they wouldn’t do otherwise. Those techniques are used for the benefit of various stakeholders and are included in web products that are used world-wide, such as social media platforms, some popular apps or web services. The concept is well known among practitioners. However, a few studies on this topic have been done and in order to gain awareness about it some more academic research is needed. The main purpose of this study is o investigate if there is some consent about the topic of dark patterns among the digital media resources. This study is of descriptive nature. A systematic review approach is used, analyzing over 30 original digital media sources that addresses this topic. This paper is not about criticizing, it’s about continuing an ongoing discussion about the users’ rights and the values of web products creators with the purpose of minimizing malicious techniques towards users. This study contributes to the broadening of the research on dark patterns. It also contributes to the understanding of those techniques in an effort to minimize them. Results can be used for developing frameworks for future research.
- Type: Review Article
- Published on: 24th December, 2019
- Keywords: Dark patterns; User experience; Systematic review; Ethics; Digital media; Design
- Pages: 105-113
- Received: 30th September, 2019
- Final revision and acceptance: 1st December, 2019
The paper analyses the implementation of the cohesion policy of the EU, highlighting the nexus between the absorption capacity of European funds and the political and administrative factors in Romania. The deficiencies registered in the process of absorption of European funds lead to the conclusion of rethinking the regionalization process, an administrative and financial decentralization, in order to transfer competences from the central administration level to the local public administration authorities. By studying a series of indicators calculated at the level of the EU member states, the Global Governance Index in Romania, as well as the strategic needs and objectives of the current budgetary exercise 2014-2020, the conclusion may lead towards the fact that the act of governance represents a key factor for the construction and institutional management and the efficient absorption of the European structural and cohesion funds; as a result, the close relationship between the quality of governance and the effective administrative capacity is obvious.
- Type: Original Research
- Published on: 24th December, 2019
- Keywords: Regional development; Absorption of European funds; Administrative decentralization; Governance; Indicators of global governance
- Pages: 115-120
- Received: 27th October, 2019
- Final revision and acceptance: 1st December, 2019
In the last decades entrepreneurship has received substantial interest from both researchers and practitioners all over the world. The determinants of successful entrepreneurship are diverse and numerous, such as intelligence, innovation, economic context, entrepreneurial policy, education, experience, perseverance, and leadership. Today’s modern China provides many business opportunities, efficient financial markets and legal institutions, and entrepreneurial ecosystems for successful entrepreneurship. The goal of the paper is to present the case of Jack Ma, one of today’s Chinese successful entrepreneurs. The research is based on a case study. The paper demonstrates that Ma, the co-founder of Alibaba, has succeeded in achieving the status of a successful entrepreneur both in China and worldwide.
- Type: Perspective, opinion and commentary
- Published on: 24th December, 2019
- Keywords: Entrepreneurship; Jack Ma; China; Alibaba
- Pages: 121-126
- Received: 5th November, 2019
- Final revision and acceptance: 1st December, 2019
E-commerce in Romania is a growing market that leads to a new buying behaviour. The purpose of this study is to investigate how business-to-consumer e-commerce (B2C) evolved over the past three years (2016 - 2018) in terms of value, number of acquisitions and number of online stores. We also want to understand how the preferences of Romanian consumers changed and to explore how trends like mobile commerce, voice search or social shopping are adopted by online stores in Romania. We analysed data from 2016 to 2018 and the results show that in three years the value of e-commerce increased by 94% and the number of online purchases increased from 8.4 buys per year in 2016 to 9 buys per year in 2018.
- Type: Case Study
- Published on: 24th December, 2019
- Keywords: E-commerce; Consumer behaviour; Mobile commerce; Social shopping; Omnichannel strategies
- Pages: 127-134
- Received: 7th November, 2019
- Final revision and acceptance: 1st December, 2019
Good ideas are sometimes hidden in new unknown products and they can die if the selling process fails. Decades ago, the nanotechnology concept used to be a nice dream and many discoveries were at the starting level. Nowadays we have plenty of successful nanoproducts that succeeded to cross the fundamental discoveries and won, step by step, slices from the market. In this article we analyze a descriptive case study of an entrepreneurial attempt for producing and selling nano-items on the Romanian market. Our purpose was to gather – through the in-depth interview method – some relevant information regarding the strategy adopted and the conditions that guide the small company in its acting on the market. We found that beyond the way of thinking and confronting the fear for something that people do not know, the technics of selling and the management of customers and clients are the key to reach success. Our study allows us to learn a lesson about practices used in persuading customers during the selling process of nanoproducts, but the result brings us to the conclusion that for the moment the company cannot survive without producing and selling traditional or other products. Meanwhile, nanoproducts remain the flagship of the company, insufficiently explored, trying to cross the obstacles at the level of laws and customer mentality.
- Type: Case Study
- Published on: 24th December, 2019
- Keywords: Entrepreneurship; Customers Relationship Management; Nanoproducts; Marketing strategy; Technology; Product design
- Pages: 135-141
- Received: 9th November, 2019
- Final revision and acceptance: 1st December, 2019
The evolution of digital technologies has made it necessary for Israel’s banks to reexamine the way they operate. The purpose of the article is to investigate the effects of the Israeli banking industry’s digitalization on customer satisfaction by examining current perceptions among managers employed by two of the country’s leading banks. The article points out that although this topic has been studied before, no research has been conducted in Israel on the topic of customer satisfaction regarding banking digitalization, and no one has examined the manager’s point of view on the subject. The data was collected by means of semi-structured interviews. The findings indicated that there is a significant relationship between the digitalization of banking and customer satisfaction.
- Type: Case Study
- Published on: 24th December, 2019
- Keywords: Digitalization; Twenty-first century banking; Customer satisfaction; Customer retention
- Pages: 143-154
- Received: 30 October November, 2019
- Final revision and acceptance: 19th December, 2019
